Livliga Special Kids’ Initiative in September—Let’s Double Our Impact

Friday, September 1, 2017

Livliga has something big to share. Let's double our impact this September to help kids live healthier lives!

September is National Childhood Obesity Month. Obesity is affecting our children’s lives and future health in significant ways. Today, about one in three American kids and teens is overweight or obese. Obesity in children has more than tripled from 1971 to 2011. Childhood obesity is now the No. 1 health concern among parents in the United States, topping drug abuse and smoking.

The scary reality is that obesity is causing a broad range of health problems for children that until now weren’t seen until adulthood. These include high blood pressure, type 2 diabetes and elevated blood cholesterol levels. And as many of us understand who have struggled with weight throughout our lives, there are a host of psychological effects children can face as a result of living with obesity including low self-esteem, negative body image, and depression.

Excess weight in children is associated with earlier risk of obesity-related disease and death in adulthood. Not only are children more prone to develop health issues in childhood as the result of being overweight or obese but they also increase their likelihood of coping with obesity-related diseases in adulthood too. They face a lifetime of managing disease. Perhaps one of the most sobering statements regarding the severity of the childhood obesity epidemic came from former Surgeon General Richard Carmona, who characterized the threat as follows:

“Because of the increasing rates of obesity, unhealthy eating habits and physical inactivity, we may see the first generation that will be less healthy and have a shorter life expectancy than their parents."

These are the sobering facts. Livliga strongly believes we can all make a difference in helping our kids live healthier lives. That is why Livliga developed Kidliga—to help kids live healthier lives—and participates in raising awareness about the significance of the obesity epidemic in our children’s lives. It is never too late to improve children’s health and change the tide of this potentially devastating disease. It is important to know the facts and have those facts motivate us to make a difference in each child’s life.

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