Friday, April 14, 2017
An Open Letter to Oprah and My Hairy Audacious Goal
You have always been so encouraging to others. You have shown us all how to think big and believe anything is possible. I have heard you say to others “go for your dream” and have a “goal with a plan.”
With this in mind I’ve got a big dream with a hairy audacious goal attached that I want to share with you. You are a person I have always admired and learned from. Like you, I very much want to actively help make the world a better and healthier place.
My goal is to have you discover Livliga. My plan is to forge a partnership with you so we can help people live healthier lives. My dream is to tame the obesity epidemic through right-sizing our food environment in order to make it possible for people to live happier, healthier lives.
First things first, I would like to introduce you to Livliga, a healthy lifestyle tableware company that supports people in ‘knowing better so they can do better.’ It is all about healthy, right-sized eating at every meal. Put simply, we are a company that creates artist-designed portion control dinnerware, glassware and serveware that is so subtle that you can use it with your family and when you entertain. We even have a children’s line. We also produce uniquely designed private label dinnerware for corporate customers.
We at Livliga believe we can help make the world a healthier place one right-sized bite at a time. We have a big vision, one that embraces partnering with other like-minded individuals and businesses so we can reach the most people and have the largest impact.
Just as you have showed people with your recent Food, Health and Happiness book of recipes and insight, the real secret to living a happier and healthier life is in the lifestyle a person adopts and can sustain. It is about making mindful decisions and experiencing ‘conscious enjoyment.’
A little more about Livliga…we incorporated in 2011. It is an innovation I conceived out of my own personal need and because as the Executive Director of the American Heart Association in Denver, I understood how obesity is the root cause of so many of the diseases we struggle with and that are now affecting our children. We are science-based and all about the psychology of eating. Our company has been selling our product for just over 3 years, now has 3 patents, and has won 3 national awards; our most recent award is for our LivSpoons, which won the 2016 Editor’s Pick for Best New Product from the Gourmet Retailer.
With the shift to focusing on people experiencing and enjoying a healthier lifestyle, our product is perfectly positioned to be the right product at the right time to help people right size their food environment in their everyday lives in an attractive yet subtle way. We fervently believe just as you stated, “I adore a pretty table. You can feel the love in the details.” Livliga is all about that love.
In truth, we eat with our eyes, not our stomach. Remember the phrase, "Your eyes are bigger than your stomach?" It is true! That is why everyone needs Livliga. In the super-sized world we live in, our eyes are constantly being cued to overeat. Livliga is the answer to right sized, mindful eating. It is science-based and artist-designed to make it easy to serve up just right portions in a subtle way and also make those portions look plentiful. There is no other product like this on the market. We are the only multi-patented mindful eating (some say "portion control") dinnerware.
Your partnership with Weight Watchers is all about coming up with the best new way to help people live a healthier life. The key to the success is through creating enjoyable eating experiences that do not make people feel they are being deprived or denied the food they love. Livliga is all about enhancing the experience.
Food is our sustenance both physically and mentally. When we think about the best memories we have of our lives they generally are wrapped around wonderful meals with the people we love. Why not create a beautiful, right-sized, and healthy food environment that gives people the positive experiences they long for and want to share?
We believe Livliga is a cornerstone to creating this wonderful world of mindful eating with good food filled with enjoyment in a community that embraces the joys and benefits of a healthy lifestyle.
There is a credible partnership here. Imagine what you, Weight Watchers and Livliga could do together. We ask for the opportunity to get in front of you to wow you with what Livliga can bring to the table.
We have a goal. We have a plan. Please help us achieve our dream!