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| The bigger and wider the glass the more we pour (photo provided by LivligaHome). |
If you were serving yourself or a friend a glass of wine, would you know how much wine you were pouring into a glass? I think most of us would say we did. Turns out, we don’t. A recent study co-authored by Doug Walker, Laura Smarandescu and Brian Wansink of Iowa State University and Cornell University, respectively, shows that on average we pour ourselves 12% more than we think we do. What is worse, the bigger and wider the glass is the more we pour. We measure according to visual cues and, according to Dr. Laura Smarandescu; we see volume as a vertical measurement, not horizontal, which explains why we over pour when using a broad, squat glass. To add insult to injury, we tend to serve ourselves even more white wine than red wine for the simple reason that we can’t see it as well. Click here to read the entire article...
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