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Monday, January 9, 2012

New Study Showing Amount of Exercise Needed Per Beverage Drunk

A friend recently sent me this study done by John Hopkins Bloomberg School of Public Health. The researchers put up signs in neighborhood convenience stores next to specific beverages to show people how much exercise it would take to burn off the calories for those high calorie drinks. They focused on drinks becasue they are the largest single source of calories. They did see a reduction in sales of sugary beverages and an increase in the sale of bottled water during their study. Here is the link- Calorie Signs For Sugary Beverages. It is humbling to think that a 150-pound person would need to jog for 40 minutes to burn off a 20oz sugary beverage!

What do you think? Do you think a sign next to a food or beverage illustrating what it would take to exercise off that food if you ate it would alter your buying and consumption habits?