Why Livliga works- its specific shape!

Livliga has paid particular attention to the shape of each piece of dishware.  As an example, each plate has a rim. Studies have shown that rimless plates allow consumers to pile more food on their plates. Framing the well of a plate with a broad rim accomplishes two things: it frames the well and defines the area within which to place your food, therefore limiting the amount that can be placed on the plate; and, it further reinforces the visual message to the brain that the plate is nice sized so when the appropriate amount of food is placed on the plate it looks plentiful.